NAKON TAČKE

Real people. Honest conversations. The stories behind success.

Nakon Tačke already knew what it wanted to say. Our role was to make sure the brand carried the same weight as the conversations behind it. We built its visual identity from the ground up, creating a distinctive brand system and showing how it could live across real-world touchpoints. But the work quickly moved beyond design. Together, we explored positioning, audience, market placement and how Nakon Tačke could present itself as a serious media platform rather than simply another podcast. Now, we’re exploring the next chapter: translating that identity into a digital experience built entirely around the brand.
of BiH internet users are on social media
0 %
of youth feel poorly represented
0 %
strongly consider leaving BiH
0 %
expect the country to be worse in 10 years
0 %

THE PAIN POINT

A STRONG IDEA. WITHOUT A BRAND STRONG ENOUGH TO CARRY IT.

Nakon Tačke already had the story, the purpose and a clear reason to exist. What it didn’t have was an identity that made that value immediately visible. The challenge was turning an ambitious podcast concept into something that could be recognized, remembered and taken seriously as it grew.

OUTCOME

WE GAVE THE IDEA A WORLD OF ITS OWN.

We built the brand visualisation from the ground up, from identity and visual language to the way it should position itself in the market. Then we took it beyond the logo, creating mockups, shaping its presentation and advising on how the brand could grow professionally. The result is a foundation Nakon Tačke can keep building on, with its digital experience as the next chapter.

BUILT TO REMEMBERED.

A logo alone wouldn’t do the idea justice. We worked on everything around it, how Nakon Tačke looks, how it positions itself, how it enters the market and how the brand can grow from here.

AN IDENTITY OF ITS OWN

We built a complete visual identity that gives Nakon Tačke a distinct, recognizable presence without losing the human side of the idea.

A BRAND YOU CAN SEE

From mockups to real-world applications, we brought the identity into context so the brand could feel tangible long before its full rollout.

POSITIONED WITH PURPOSE

We worked beyond the visuals, advising on positioning, audience, market placement and the decisions needed to introduce the brand professionally.

READY FOR ITS NEXT CHAPTER

The foundation was built with growth in mind. Now we're exploring how that world can continue into a unique digital experience made specifically for Nakon Tačke.

Esma

Founder

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BASED IN SARAJEVO
BOSNIA